All businesses need to have an online presence because your customers are looking for you.? In all channels businesses need to create an authentic, professional, and consistent; as you never know where customers will find your business and where you will need to make that first impression.? While building an online presence companies should continue to focus on the local marketplace, and use tools like Vistaprint?s Online Guide to get their business established.? In order to get found businesses should use SEO and social media to promote their business.? And as businesses become more sophisticated, tactics such as email marketing and daily deals will help to grow the business.
3 Key Takeaways:
- All small businesses in every industry need to establish an online presence for their company
- Once established, use SEO and social media techniques to drive traffic both online and in-store
- Generate revenue by deploying email marketing and daily deal promotions, measuring success with ROI
Source: http://microbusiness.vistaprint.com/2012/small-business-marketing-101-websites-internet-marketing/
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